Visionister was a project that proposed a stunning approach to customer relations while maintaining a vibrant brand identity. It was aimed at providing a selling point for the start-up company, which would highlight a weird, yet brilliant approach to modern eyewear fashion.

Additionally, the Glasses use a colour changing OLED screen that adjusts depending on the customer’s mood. To achieve great exposure, a video documentation, and sticker campaign for the Mercedes-Benz Fashion week in Berlin 2016, a photo shoot, and social media marketing were used and resulted in a various pitch phenomenon for this project.