![](https://www.janpaschen.de/cms/uploads/01_visionister_header_8e0777d2e4.jpg)
Creating a fashion brand
Corporate Design
Visionister was a project that proposed a stunning approach to customer relations while maintaining a vibrant brand identity. It was aimed at providing a selling point for the start-up company, which would highlight a weird, yet brilliant approach to modern eyewear fashion.
Additionally, the Glasses use a colour changing OLED screen that adjusts depending on the customer’s mood. To achieve great exposure, a video documentation, and sticker campaign for the Mercedes-Benz Fashion week in Berlin 2016, a photo shoot, and social media marketing were used and resulted in a various pitch phenomenon for this project.
![](https://www.janpaschen.de/cms/uploads/02_visionister_portrait_1ae8dcfaef.jpg)
![](https://www.janpaschen.de/cms/uploads/02_visionister_shop_customizer_ui_design_207c31736c.gif)
![](https://www.janpaschen.de/cms/uploads/02_visionister_shop_ui_design_8b4e8759e7.gif)
![](https://www.janpaschen.de/cms/uploads/03_Visonister_corporate_design_campaign_01b_babe9817cf.jpg)
![](https://www.janpaschen.de/cms/uploads/04_visionister_corporate_design_fashion_week_01_comp_bb84ae765c.jpg)
![](https://www.janpaschen.de/cms/uploads/06_visionister_schlussbild_957f5da744.png)