C r e a t i n g   a   f a s h i o n   b r a n d
Photography ◊ Corporate Identity ◊ Fashion Brand ◊ Moodfilm ◊ Hochschule RheinMain
Visionister was a project that proposed a stunning approach to customer relations while maintaining a vibrant brand identity. It was aimed at providing a selling point for the start-up company, which would highlight a weird, yet brilliant approach to modern eyewear fashion.
Additionally, the Glasses use a colour changing OLED screen that adjusts depending on the customer’s mood.  To achieve great exposure, a video documentation, and sticker campaign for the Mercedes-Benz Fashion week in Berlin 2016, a photo shoot, and social media marketing were used and resulted in a various pitch phenomenon for this project.

Moodfilm: All Colors. One frame.

Aufkleberkampagne auf der Fashion Week Berlin 2016

Lookbook 2016
Plakatkampagne: All colors. One frame.

Plakatkampagne: All colors. One frame.

Plakatkampagne: Visionists.

Making of Visionister shooting

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