Creating a fashion brand
Photography ◊ Corporate Identity ◊ Moodfilm ◊ Hochschule RheinMain
Visionister was a project that proposed a stunning approach to customer relations while maintaining a vibrant brand identity. It was aimed at providing a selling point for the start-up company, which would highlight a weird, yet brilliant approach to modern eyewear fashion.
Additionally, the Glasses use a colour changing OLED screen that adjusts depending on the customer’s mood.  To achieve great exposure, a video documentation, and sticker campaign for the Mercedes-Benz Fashion week in Berlin 2016, a photo shoot, and social media marketing were used and resulted in a various pitch phenomenon for this project.

Moodfilm
All Colors. One frame.
Corporate Design
Social Media Representation

Aufkleberkampagne auf der Fashion Week Berlin 2016

Visionister Sticker
Visionister Sticker
Crazy Color Concept Visionister
Crazy Color Concept Visionister
Visionister Restroom Stickers
Visionister Restroom Stickers
Lookbook for Visionister collection 2017
Kampagne
Plakatkampagne: All colors. One frame.

Plakatkampagne: All colors. One frame.

Plakatkampagne: Visionists.

Kampagnenbeispiel – Visionists
Kampagnenbeispiel – Visionists
Kampagnenbeispiel – All Colors. One Frame.
Kampagnenbeispiel – All Colors. One Frame.
Making of Visionister shooting

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